Principles of Marketing

Updated: May 1

Activities for the Week

May 2–16



LAS 9 Contemporary Approaches to Marketing
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Download • 124KB
LAS 10 Marketing Goals and Objectives
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Download • 131KB
LAS 11 Customer Value
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Download • 125KB
LAS 12 Customer Service
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Download • 115KB
LAS 13 Relationship Marketing
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Download • 117KB
LAS 14 The Four Ps of the Marketing Mix
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Download • 133KB



 

Activities for the Previous Weeks

Second Semester

S.Y. 2021–2022


LAS 00 Quarterly Plan
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Download • 140KB
LAS 01 An Overview of Marketing
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Download • 272KB
LAS 02 Marketing Defined
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Download • 271KB
LAS 03 The Marketing Exchange Process
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Download • 273KB
LAS 04 Marketing Communication
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Download • 115KB
February 2022 Examination
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Download • 17KB
LAS 5 Marketing Communication Mix I
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Download • 126KB
Principles of Marketing LAS Intervention
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Download • 63KB
March 2022 Long Examination
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Download • 17KB
LAS 6 Traditional Approaches to Marketing
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Download • 115KB
LAS 7 The Marketing Communication Mix II
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Download • 122KB
LAS 8 The Marketing Concept
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Download • 114KB


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