Principles of Marketing

Activities for the Week

May 2–16

LAS 9 Contemporary Approaches to Marketing

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LAS 10 Marketing Goals and Objectives

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LAS 11 Customer Value

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LAS 12 Customer Service

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LAS 13 Relationship Marketing

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LAS 14 The Four Ps of the Marketing Mix

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Activities for the Previous Weeks

Second Semester

S.Y. 2021–2022

LAS 00 Quarterly Plan

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LAS 01 An Overview of Marketing

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LAS 02 Marketing Defined

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LAS 03 The Marketing Exchange Process

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LAS 04 Marketing Communication

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February 2022 Examination

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LAS 5 Marketing Communication Mix I

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Principles of Marketing LAS Intervention

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March 2022 Long Examination

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LAS 6 Traditional Approaches to Marketing

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LAS 7 The Marketing Communication Mix II

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LAS 8 The Marketing Concept

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